SEMA Breaks Ground on new Research and Diagnostic Center
DIAMOND BAR, Calif. (March 13, 2002) - The Automobile Club of Southern California will operate a new state-of-the-art automotive research laboratory that is now being built by SEMA, the Specialty Equipment Market Association, at the site of its headquarters in Diamond Bar. The Auto Club's research center, now located in Los Angeles, will move to the upgraded facility at 1577 S. Valley Vista Drive this fall. The new Auto Club Research and Diagnostic Center will allow expansion of the automotive testing it now conducts on behalf of its members, and will also provide direct automotive services to members such as smog checks and diagnostic tests. "We have an opportunity to expand our service to members and the public through this testing center, where we will continue our vehicle analysis and increase our testing of automotive aftermarket parts," said Steve Mazor, the Auto Club's principal automotive engineer and manager of the research center. SEMA will lease the new facility to the Auto Club. The agreement between the two groups will provide the Auto Club with access to a wide range of aftermarket vehicle accessories for independent quality testing. The Auto Club's research efforts provide valuable technical information to the public, government agencies and the automotive industry about safety advances, emissions reduction, and vehicle performance. SEMA represents the $25 billion specialty automotive industry. The trade association has more than 5,000 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, Calif., 91765-3914; call 909/396-0289; or visit <www.sema.org> or <www.enjoythedrive.com> . The Automobile Club of Southern California, the largest affiliate of the AAA, has been serving members since 1900. Today, the Auto Club's members benefit by roadside assistance, insurance products and services, travel agency, financial products, automotive pricing, buying and financing programs, automotive testing and analysis, trip planning services and highway and transportation safety programs. Information about these products and services is available on the Auto Club's Web site at <www.aaa-calif.com>.
