SAMSONITE ENGINEERS NEW MINI TRAVEL GEAR
Woodcliff Lake, New Jersey, June 24, 2002... MINI will introduce MINI Travel Gear this fall, the result of a joint development project with Samsonite Corporation. Specially designed and engineered by Samsonite, the luggage fits perfectly into the boot of the MINI Cooper and MINI Cooper S. "This synergistic relationship allows us to offer premium products designed and engineered with Samsonite quality, and aligned with MINI styling and lifestyle attributes," said Rinat Aruh, Lifestyle Development Manager for MINI. "MINI customers can fill their boot with luggage on a moment's notice, for spontaneous adventure." The MINI automobile was launched in March 2002 in the U.S. and has a distinctive style and brand personality all its own. Taking function and style cues from the MINI itself, MINI Travel Gear fits the active "motoring" lifestyle with durable, multi-functional designs you expect from Samsonite. Each piece of MINI Travel Gear has removable pieces for quick and versatile packing - allowing enthusiasts more time to "motor." Samsonite specifically designed the three-piece set that features MINI's reflective piping and chrome-hubbed wheels. An orange push button on the locking handle is modeled after the MINI's turn signal indicator light, for those free spirits seeking unexpected turns in their travels. Additionally, each piece has undergone performance testing to ensure Samsonite's quality and durability standards. MINI Travel Gear is the latest addition to the MINI MotoringGear(tm) collection, and features: CONVERTIBLE TOTE, Convertible style, zip-away adjustable shoulder straps convert this tote to a backpack. Large front opening gives access to an ample main compartment. The "shoe tunnel" stows footwear in a convenient accessible location. ROAD READY DUFFEL, Large u-shaped opening provides a fast route to a spacious main compartment. Samsonite's side handles give you a lift, easing packing and unpacking. Interior mesh pocket helps keep items accessible and easy to find. HYBIRD CARRY-ON UPRIGHT, Hybrid technology marries hardside protection with softside expandability, and its removable Wetpak(tm) pocket and travel kit helps keep belongings protected and toiletries close at hand. Chrome-hubbed in-skate wheels go the distance in maneuvering and style. Push-button locking handle, finely-tuned for "motoring" on foot. Side and bottom handles for easy lifting and loading. Engineered with MINI-matching fabrics, hardware, accents and detailing. The entire three-piece set retails for $467. MINI is a division of BMW of North America, LLC. MINI MotoringGear(tm) is available online at www.miniusa.com and at MINI dealerships. To order a MINI MotoringGear(tm) catalog, call 866-647-MINI (6464) or visit www.miniusa.com for a MINI dealer locator. BMW Group in America BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. The BMW Group is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers and 59 MINI car dealers. BMW US Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Information about BMW Group products is available to consumers via the Internet at http://www.bmwusa.com http://www.bmwmotorcycles.com and http://www.miniusa.com
