RACING AND PERFORMANCE EXHIBITORS ARE MAINSTAYS At 2002 SEMA Show

DIAMOND BAR, Calif. (September 24, 2002) - Same old, same old? That's not the 
story when it comes to the racing and performance product exhibits at this year's 
SEMA Show.

The newest go-fast, go-better products can be seen in the show's Racing & 
Performance Section located in Center Hall in the newly expanded Las Vegas 
Convention Center. The entire 2002 SEMA Show, reset within the larger facility, 
has been organized into ten sections to help the attendees work the show 
effectively.

"SEMA's very foundation can be traced back to the racing and performance 
industries. Today this category has expanded considerably, representing a large 
portion of our member businesses and commanding a significant amount of the SEMA 
core marketplace - and it shows no signs of slowing down," said Peter 
MacGillivray, SEMA vice president of sales and marketing.

Buyers and exhibitors at the 2002 SEMA Show will be able to access all facets of 
the industry effectively and quickly - from the latest developments in nitrous 
systems, turbochargers and superchargers to revolutionary exhaust and suspension 
advances. Performance enhancements include specialty items such as racing fuels, 
crew uniforms, helmets and the latest in safety equipment. Vehicles sporting 
recent innovations from the super-hot compact performance scene, along with 
racing cars and a host of "hero" vehicles from OE manufacturers, will pepper 
exhibitors' displays. And, the exhibits will showcase the most recent product 
developments that have translated from racing to performance vehicles.

"Since the beginning of the SEMA Show, racing and performance exhibitors have led 
the technological and design efforts, and opened a window to the future," says 
MacGillivray. "From past to present, the racing and performance category has 
always been one of the most exciting slices of our annual Show and one that 
attendees cannot afford to miss."

Racing and performance industry programs include the National Hot Rod Association 
(NHRA) Breakfast honoring "The Sport and The Stars, Today and Tomorrow," on 
Wednesday, Nov. 6, and the SEMA Industry Awards cocktail reception and dinner on 
Thursday, Nov. 7. A number of technical seminars are planned, including a 
discussion of "Turbocharging: What's the Advantage?" scheduled for 8 a.m. on 
Wednesday, which will look at the unprecedented popularity of this high-tech art 
and its undeniable performance edge.

A complete list of seminars, locations, and other SEMA Show activities is 
available at www.semashow.com. Show hours are 9 a.m. to 5 p.m. Tuesday through 
Thursday, and 9 a.m. to 4 p.m. Friday.

This year's SEMA Show, which is open only to professionals in the automotive 
industry, is organized into ten sections for the convenience of buyers. The 
sections are named: International Tire Expo; Mobile Electronics & Technology; 
Racing and Performance; Restoration Marketplace; Restyling & Accessories Center; 
Street Rod Alley; Trucks, SUVs, Truck Caps & Accessories; Wheels and Performance 
Tires; (the all new) Performance Marine Pavilion; and General. Icons for each of 
the sections will help direct buyers and exhibiting personnel through the Show.

More information about the 2002 SEMA Show is available at www.semashow.com or by 
contacting ConvExx, Show Management, at info@convexx.com, or 702/450-7662. SEMA 
staff may be reached at 909/396-0289.