Powerful SEMA Show Will Roll Into Nashville

POWERFUL SEMA SHOW WILL ROLL INTO NASHVILLE
Trade Association Plans SEMA Spring Expo 2003 for 
February

DIAMOND BAR, Calif. (Nov. 25, 2002) - A powerhouse 
of an industry trade show, packed with spectacular 
customized cars and trucks, the crème de la crème of 
automotive and truck accessories exhibitors, action 
centers, celebrities, and business education 
seminars, will roll into Nashville, Tenn., the 
weekend of Feb. 14-15, 2003.

SEMA, the Specialty Equipment Market Association, 
will produce its annual SEMA Spring Expo in the 
Nashville Convention Center. Open to professionals 
in the $26 billion automotive specialty equipment 
industry, SEMA Spring Expo will capitalize on the 
success of its annual supersized SEMA Show held in 
Las Vegas every fall, bringing highlights of the 
record-setting 2002 event to the Southeast and 
Midwest markets.

"We've collected some of the top vehicles, invited 
some of our most popular exhibitors, and culled some 
of the most pertinent business education topics for 
this regional show," said Peter MacGillivray, SEMA 
vice president of marketing and sales. "The tank of 
gas to drive to Nashville could be the best business 
investment an automotive industry professional can 
make in 2003."

MacGillivray said that the small investment in 
travel expense will pay off several-fold for people 
in the automotive accessories business, whether they 
be new car dealer personnel, parts store 
professionals, truck-cap and accessories dealers and 
installers, or manufacturers. "SEMA Spring Expo 2003 
will make world-class manufacturers accessible to 
people who want to sell their products. Our seminar 
program deals with hard-core business topics such as 
proficient hiring, managing multiple stores, 
increasing profit through in-store merchandising and 
add-on sales," he said.

The educational seminars are scheduled for Thursday, 
Feb. 13, the day prior to the show, and Saturday, 
Feb. 15. Legendary NFL referee Dr. Jim Tunney will 
be the show's keynote speaker the morning of Friday, 
Feb. 14.

The SEMA Spring Expo will incorporate some of the 
industry's eye-candy, such as customized cars and 
trucks that have earned design awards from the 
Detroit-based carmakers, and industry celebrities 
like perennial-favorite Linda Vaughn.

Action centers on the show floor will have installer 
demonstrations of accessories for both cars and 
trucks.

SEMA held its 2002 SEMA Spring Expo in suburban 
Chicago earlier this year, and its 2002 TCAA Light-
Truck and Accessory Expo in Nashville. The 2003 
Nashville event will "meld two key market segments 
into one synergistic venue of exceptional broad-
based value," MacGillivray said.