EUROPEAN AUTOMOTIVE PRESTIGE COMES TO WEST LOS ANGELES WITH THE OPENING OF MERIDIAN AUTO DESIGN

April 30, 2003



With a commitment to quality and attention to detail, Meridian 
Automotive Design has opened its high performance automotive 
aftermarket show room at 2285 Westwood Blvd., West Los Angeles, 
Calif.  Establishing a new level of client services and customized 
consultation, Meridian's two owners, Matthew Smith and Raymond 
Sjolseth, are intensely focused on performance enhancements, safety 
upgrades and style refinements to fine European automobiles, 
including BMW, Mini Cooper, Mercedes-Benz, Porsche, Audi and VW.

Meridian provides access to many of the world's renown aftermarket 
tuners such as RennTech, Brembo, Vogtland, EuroBahn and more. 
Meridian prides itself in working with the recognized innovators and 
leaders in the aftermarket industry.

Meridian's performance philosophy distinguishes itself by the way it 
develops individually tailored performance packages to fulfill the 
needs and demands of its clientele. "We conceived of Meridian 
Automotive Design as a place where we could provide an environment 
that would be centered on our clients' needs and lifestyles," partner 
Matthew Smith said.  "In addition to our showroom with four 
one-of-a-kind vehicles which demonstrate the state of the art in 
performance upgrades, we created a luxuriously appointed client 
lounge with the familiar appointments found in the interiors of the 
finest European automobiles.  From consultation to installation we 
intend to optimize our clients' automotive investment and driving 
experience with a level of concierge service not previously 
available."

Meridian's commitment to performance goes further.  "Meridian's 
accessory partners have joined us in developing and manufacturing new 
products specifically for our clients," partner Raymond Sjolseth 
said.  "At Meridian we intend to shatter the traditional way of 
conducting business in the aftermarket automotive industry. We 
strategically built our facility to make our client feel at home. In 
fact, we designed our entire business plan around the precept that 
form follows function."

To become a focal point for automotive enthusiasts, Meridian will be 
hosting programs that enhance clients' automotive knowledge and 
lifestyle pursuits.  Planned to be held monthly, the programs will 
feature experts in a wide range of topics centered on the latest in 
automotive enhancements and performance driving skills.

Meridian Automotive Design is open Monday through Friday, 10 a.m. to 
7 p.m., and Saturday, 10 a.m. to 4 p.m. Contact Meridian toll-free at 
(888) 245-2900 or (310) 475-2788.  Learn more about Meridian's 
product and services at www.meridianonline.us.