NASCAR Silicon Motor Speedway and ISC Renew Licensing Agreement

NASCAR SILICON MOTOR SPEEDWAY, INT. SPEEDWAY CORP. RENEW LICENSING AGREEMENT 
FOR RACE TRACK SIMULATORS

	INDIANAPOLIS (August 05, 2003) – NASCAR Silicon Motor Speedway has renewed 
its licensing agreement with International Speedway Corporation (ISC) 
through 2005, forging a multi-year relationship with the ownership group of 
some of America’s greatest racing facilities.
	William R. Donaldson, Chairman and CEO of Interactive Motorsports and 
Entertainment Corp. (OTCBB:IMTS), announced that ISC has renewed its 
agreement for the use of its properties by NASCAR Silicon Motor Speedway, 
meaning that customers of the unique racing centers will be able to continue 
to enjoy simulated NASCAR Winston Cup Series racing on ISC tracks. Perfect 
Line, Inc., a wholly-owned subsidiary of IMTS, owns and operates NASCAR 
Silicon Motor Speedway.
	The racing centers currently feature ISC properties Daytona International 
Speedway and Richmond International Raceway on the simulators, two of the 
six NASCAR Winston Cup Series tracks that NASCAR Silicon Motor Speedway 
customers can choose from when competing in simulated races. The development 
of additional ISC tracks is in Perfect Line’s plans during the term of the 
license.
	Perfect Line’s NASCAR Silicon Motor Speedway racing centers are the largest 
chain of officially-licensed, NASCAR-branded interactive entertainment 
stores in the world, and offers its customers the most popular NASCAR 
merchandise available. Perfect Line has integrated sophisticated proprietary 
racing simulator technology with an exclusive NASCAR license for 
location-based entertainment and licenses for popular NASCAR tracks and 
teams.

The National Association for Stock Car Auto Racing, NASCAR, is the 
sanctioning body for one of America’s premier sports.  With 75 million fans 
spread throughout the U.S. and ranking second among sports on television and 
third in licensed product sales, NASCAR has catapulted into the American 
mainstream.  The Passion and brand loyalty of NASCAR fans have attracted 
many of the best known brands in America: more Fortune 500 companies are 
involved in NASCAR than any other sport.  Based in Daytona Beach, Fla, with 
offices in Charlotte, New York and Los Angeles, NASCAR sanctions 1,800 races 
at 120 tracks in 38 states.

About ISC
International Speedway Corporation is a leading 
promoter of motorsports activities in the United States, currently promoting 
more than 100 events annually. The Company owns and/or operates 12 of the 
nation’s major motorsports facilities, including Daytona International 
Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in 
Alabama; Michigan International Speedway located outside Detroit; Richmond 
International Raceway in Virginia; California Speedway near Los Angeles; 
Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in 
Arizona; Homestead-Miami Speedway in Florida; North Carolina Speedway in 
Rockingham; Darlington Raceway in South Carolina; Watkins Glen International 
in New York; and Nazareth Speedway in Pennsylvania. Other track interests 
include an indirect 37.5% interest in Raceway Associates, LLC, which owns 
and operates Chicagoland Speedway and Route 66 Raceway near Chicago, 
Illinois.
The Company also owns and operates MRN Radio, the nation's largest 
independent sports radio network; DAYTONA USA, the "Ultimate Motorsports 
Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; 
and subsidiaries which provide catering services, food and beverage 
concessions, and produce and market motorsports-related merchandise under 
the trade name “Americrown.”