Souped Up and Tricked Out, Mitsubishi Motors Roars Into The 2003 Specialty Equipment Market Association Trade Show

          Mitsubishi's Vehicles Are Not Just Fast in the Movies,
                       As Evidenced By Tuner Market

   WHO:        Mitsubishi Motors North America, Inc.

   WHAT:       Please join Daniel Sims, chief designer at Mitsubishi Motors
               North America, Inc. (MMNA), at the worldwide introduction of
               Mitsubishi's latest addition to the race-ready Lancer
               Evolution family.

   WHAT ELSE:  A lineup of aftermarket tuned models, from the subtle to the
               extreme, will be headlined by several high performance
               modified versions of the Lancer Evolution.  Also featured
               will be customized Eclipse Coupes and Spyders, Outlanders and
               Endeavors.

   WHERE:      Mitsubishi Motors Booth
               Las Vegas Convention Center, South Hall

   WHEN:       Tuesday, November 4, 2003
               1:40 p.m.

   CONTACT:    Greg Anderson
               Fleishman-Hillard, Inc.
               Tel: (213) 489-8205
               Email: andersog@fleishman.com

PRNewswire -- Oct. 30