Toyota Development Executive Presents Red-Hot Topic of Green Transportation

                Woodbury University Hosts Geoffrey Partain

   WHAT:    Geoffrey Partain, lead manager of development of the Prius at
            Toyota Motor Corp. and a member of the California Fuel
            Partnership, will discuss "The Relentless Pursuit of
            Environmental Excellence."

   WHEN:    Tuesday, March 9, 2004

   WHERE:   The Dining Hall at Woodbury University;
            7500 Glenoaks Boulevard, Burbank.

   TIME:    7:00pm

   PHONE:   800.784.9663

   ABOUT PARTAIN:
   Geoffrey Partain is Toyota's Environmental Product Planning Manager with
   the Advanced Technologies Vehicles Group of the Corporate Planning
   Division.  He currently works on Toyota's Fuel Cell Hybrid Vehicle
   program.  Partain joined Toyota's Alternative Fueled Vehicles Group in
   1999 and worked on the first Prius pre-launch activities such as the
   "Prius Demo Program."  He also was involved in product planning for Prius
   and on Toyota's overall cross-car hybrid strategy.  Late last year, Motor
   Trend magazine named the Prius as the 2004 Car of the Year, marking the
   first time a hybrid vehicle has received the coveted Golden Calipers
   Award.

   ABOUT WOODBURY UNIVERSITY:
   Founded in 1884, Woodbury University is one of the oldest institutions of
   higher education in all of Southern California.  An accredited,
   non-profit university, Woodbury has campuses in Burbank and San Diego and
   a Community Design and Urban Research Center in Hollywood.  The School of
   Architecture and Design offers the NAAB-accredited Bachelor of
   Architecture in Burbank and San Diego, and the Bachelor of Fine Arts in
   Graphic Design, Animation, Fashion Design, and Interior Architecture in
   Burbank.  Woodbury also offers bachelor's degrees in Business and
   Management and Arts and Sciences, a master of business administration, as
   well as weekend and evening study for working adults.

   CONTACT:  GK Communications
             Amy Goldsmith   310.440.0646
             Beth Laski      818.986.1105

PRNewswire -- March 5