Volvo With the National Museum of Women in the Arts Present First-Ever Car Designed by Women

Volvo's 'Your Concept Car' Helps Museum Launch Its 'Nordic Cool: Hot Women Designers' Exhibit

WASHINGTON, April 15 -- WHAT:      Volvo will unveil to Washington, D.C. audiences "Your Concept
             Car" (YCC): the first car in the more than 100 years of auto
             manufacturing designed and developed almost exclusively by
             women, with the needs of everyone in mind.

             The historic car will appear at the National Museum of Women in
             the Arts at the beginning of the museum's Nordic Cool: Hot
             Women Designers exhibit.

  WHEN:      Museum Exhibition News Conference: Tuesday, April 20, 10 a.m.
             "Your Concept Car" unveils immediately following at 11:15 a.m.
             Public Viewing of Car: Friday, April 23 (10 a.m. - 9 p.m.)

  WHERE:     National Museum of Women in the Arts
             1250 New York Ave., NW, Washington, DC 20005

  WHO:       Presented by a team of four women engineers, designers,
             marketers and managers at Volvo who initiated, designed and
             developed the car.

  WHY:       Women purchase about half of all new cars and influence the
             vast majority of all car sales; yet, for a century, men have
             made most of the decisions in the design, development and
             production of a car, until now.

  FEATURES:  The YCC features innovative storage solutions throughout --
             accommodating carry-ons similar to an airplane (i.e., laptop
             bags, briefcases, handbags, etc.), low maintenance features
             precipitating a no open hood, and no gas cap refueling, and
             theater-style rear seats allowing greater storage capacity.

             Among other of its many premium features: easy-clean paint;
             numerous exchangeable seat covers of various colors and
             materials (linen, leather, felt, etc.); gull-wing doors that
             make it easier to load and unload larger items; computerized
             assistance for parallel parking; and improved sight lines via
             Volvo's own Ergovision concept -- whereby at the point of
             purchase, retailers conduct a body scan of the driver measuring
             height and length of arms and legs. The data is stored in the
             vehicle's key, and the car recommends a seat position for the
             driver that provides her or him an optimal line of vision and
             reach. The car also electronically notifies the owner's chosen
             service center when maintenance is due, and the service
             technician contacts the owner to book the appointment. And the
             YCC comes with an environmentally sensitive, yet powerful
             215 bhp, PZEV engine.

             For photos and more information on the YCC and the designers:
             www.volvocars-pr.com .