BMW Reports Strongest Sales Month Ever
BMW Brand Records 11.5 Percent Jump
MINI Brand Sales Up 5.4 Percent
Group Sales Increase 10.7 Percent
WOODCLIFF LAKE, N.J., May 3 -- The BMW Group (BMW and MINI brands combined) reported an increase of 10.7 percent in April sales for 26,709 vehicles compared to the 24,131 vehicles sold that month in 2003. The BMW Group also reported year-to-date sales of 87,950 vehicles, an increase of 1.7 percent from 86,513 sold in the first quarter of 2003.
BMW Brand Reports Sales
BMW of North America, LLC reported an 11.5 percent increase in April sales of automobiles and Sports Activity Vehicles, to 23,419 vehicles compared to the 21,010 reported last April, making it the strongest retail month on record.
Strong sales of the X3, the newest Sports Activity Vehicle, contributed to BMW's record sales, as did impressive sales of the all-new 6 Series coupes and convertibles.
Year-to-date, sales of BMW brand vehicles were up 1.6 percent, for sales of 76,389 vehicles compared to 75,209 vehicles sold in first four months of 2003.
BMW Automobile Sales
BMW's automobile sales increased 1.6 percent in April, to 18,587 versus 18,294 in the same month a year ago. Year-to-date sales were down 5.7 percent, to 60,511 automobiles compared to 64,183 in the same period a year ago.
BMW Sports Activity Vehicle Sales
Year-to-date, sales of BMW Sports Activity Vehicles are up 78 percent. Total April SAV sales were 4,832, compared to 2,716 vehicles sold in April 2003. Year-to-date, sales of BMW's two SAV models are up 44 percent, to 15,878 vehicles compared to 11,026 for the first four months of 2003.
Certified Pre-owned
BMW also reported sales of 6,101 Certified Pre-owned vehicles, down 1.7 percent over the 6,204 vehicles sold in April 2003. Year-to-date, BMW CPO sales were up 7.7 percent to 23,063 vehicles over 21,408 in the same period a year ago.
MINI Brand MINI Automobiles
Demand for MINI brand automobiles continues as the MINI division heads into its third year of sales in the U.S. April 2004 sales were up 5.4 percent, with 3,290 cars compared to 3,121 sold a year ago. Sales of MINI automobiles in the first four months are up 2.3 percent with sales of 11,561 over the 11,304 in 2003.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
BMW Car Sales Report for April 2004
2004 2003
April 18,587 18,294
Year-to-Date 60,511 64,183
Year-to- Year-to-
Model April Date April Date
2004 2004 2003 2003
325i 3,960 11,975 3,650 13,323
325Ci 621 2,281 664 2,556
325Ci Convertible 825 2,679 622 2,402
325i Sports Wagon 122 515 148 659
325xi 1,423 5,421 1,504 5,219
325xi Sports Wagon 122 445 174 766
330i 668 2,321 716 3,104
330Ci 529 1,688 428 2,161
330Ci Convertible 724 2,425 679 2,350
330xi 475 1,906 524 1,951
M3 461 1,650 435 1,562
M3 Convertible 332 1,060 310 1,231
3 Series 10,262 34,366 9,854 37,284
Z3 2.5 roadster 0 0 2 97
Z3 3.0 roadster 0 0 3 15
Z3 3.0 Coupe 0 0 0 5
Z4 2.5i roadster 973 2,198 1,198 3,636
Z4 3.0i roadster 568 1,821 853 2,540
M roadster 0 0 1 4
M Coupe 0 0 0 0
Z3 and Z4 1,541 4,019 2,057 6,297
525i (E39) 0 0 1,848 4,923
525i Sports Wagon (E39) 0 19 152 491
525i (E60) 1,704 5,442 0 0
530i (E39) 0 0 1,872 6,309
530i (E60) 1,773 6,359 0 0
540i Sports Wagon (E39) 0 2 25 94
540i (E39) 0 0 484 1,595
545i (E60) 926 2,864 0 0
M5 (E39) 3 48 204 665
5 Series 4,406 14,734 4,585 14,077
645Ci 435 1,164 0 0
645Ci Convertible 321 634 0 0
6 Series 756 1,798 0 0
745i 534 1,966 610 1,786
745Li 1,039 3,352 1,061 4,394
760Li 30 210 82 205
7 Series 1,603 5,528 1,753 6,385
Z8 0 2 8 103
Z8 Alpina 19 64 37 37
Z8 19 66 45 140
BMW Sports Activity Vehicle (light trucks) Sales Report for April 2004
2004 2003
April 4,832 2,716
Year-to-Date 15,878 11,026
Year-to- Year-to-
Model April Date April Date
2004 2004 2003 2003
X3 2.5i 1,357 3,079 0 0
X3 3.0i 945 3,627 0 0
X3 2,302 6,706 0 0
X5 3.0i (US) 1,787 6,750 1,960 7,970
X5 4.4i (US) 720 2,385 646 2,652
X5 4.6is (US) 0 14 110 404
X5 4.8is (US) 23 23 0 0
X5 2,530 9,172 2,716 11,026
MINI Sales Report for April 2004
2004 2003
April 3,290 3,121
Year-to-Date 11,561 11,304
Year-to- Year-to-
Model April Date April Date
2004 2004 2003 2003
MINI Cooper 1,829 6,022 1,768 6,371
MINI Cooper S 1,461 5,539 1,353 4,933
Total MINI 3,290 11,561 3,121 11,304