Dodge Adds to March's Basketball Frenzy with "Dribble for a Dodge" Challenge

* Consumers to dribble for a chance to win 2007 Dodge Ram and two tickets to

                  college basketball's championship game

  What:  Dodge is putting the ball in the consumer's court this March as the
         NCAA college basketball tournaments and National Truck Month get
         underway. About 80 determined dribblers will bring their "A" game
         to Atlanta for the "Dribble for a Dodge" challenge, a basketball
         dribbling endurance contest. After hours of continuous dribbling,
         one lucky contestant will be crowned the Dodge MVD -- "Most
         Valuable Dribbler" and will score an all-new 2007 Dodge Ram 1500
         SLT Quad Cab with the legendary HEMI(R) engine plus two tickets to
         the NCAA championship basketball game.

  When:  Tuesday, March 13, 2007
         * Contestant registration closes at 7:30 a.m. (ET)
         * Event begins at 8 a.m. (ET)

  Where:  Morehouse College
          Forbes Arena
          830 Westview Dr.
          S.W. Atlanta, Ga. 30314

  Details:  To tip off National Truck Month with "No Charge HEMI" promotion
            in March and celebrate college basketball's biggest tournament,
            Dodge is challenging consumers to prove that they are just as
            long lasting and tough on a basketball court as the Dodge Ram is
            on the road. But you don't have to win a dribbling contest to
            get a HEMI engine. As part of the "No Charge HEMI" promotion,
            anyone buying a Dodge Ram 1500 or Dodge Durango during March
            gets a HEMI upgrade at no charge.

  Other:  Dribble details:

          * The tip off -- About 80 contestants will command the court on a
          regulation size basketball court and begin dribbling their
          HEMI(R)-branded basketballs at the referee's whistle

          * Catch the live action -- The challenge will intensify as each
          contestant "drops the ball" and is eliminated from game play

          * Rewarded with a Ram -- The grand prize winner who outlasts the
          other contestants will win an all-new 2007 Dodge Ram 1500 and two
          tickets to the 2007 NCAA championship basketball game

  Contact:  Jodi Tinson
            (248) 512-2944
            jt658@dcx.com

            Carrie  McElwee
            (248) 512-2664
            cm63@dcx.com

PRNewswire -- March 12