ECOtality's Fuel Cell Store to Sponsor 2nd Annual International Youth Fuel Cell Competition

SAN ANTONIO--Fuel Cell Store (www.fuelcellstore.com), an ECOtality (www.ecotality.com) subsidiary, will be sponsoring the International Youth Fuel Cell Competition. The Competition, held in conjunction with the 2007 Fuel Cell Seminar & Exposition, will showcase solar and hydrogen fuel cell cars that are designed and built by high school students from around the world. From concept to prototype, the challenge that students are tasked with is to overcome the same real world constraints faced by today’s worldwide auto manufacturers as they relate to hydrogen production and storage. The cars are miniature models of those currently used by major automakers to create hydrogen fuel cell vehicles. The week-long event, open to the public and press, will be held in San Antonio, TX, the week of October 15, 2007.

Who:   Fuel Cell Store is a leading online marketplace for fuel cell
       related products and technologies, and offers consulting
       services, workshops and conferences for the fuel cell industry.

What:  The International Youth Fuel Cell Competition is open to all
       qualifying youth teams ages 15-18 across the world. Seven teams
       from four countries -- Germany, India, Japan and United
       States -- will compete for top honors in the following events:
          -- Forklift Competition - Teams will compete to build a
             model forklift lifting a load to 6cm high and move the
             weight 30cm. The teams will be judged on hydrogen
             efficiency, engineering and artistic design. The
             competition takes place on Monday, October 15, 2007 at
             6:00 pm CDT
          -- Fuel Cell Car Competition - Teams compete to build a
             model hydrogen fuel cell car and will be judged on the
             speed, engineering and artistic design. The competition
             takes place on Wednesday, October 17, 2007 at 10:00
             am CDT

       A team of judges from the fuel cell industry including Kenneth
       Francis of SAE International, James Haggard of Florida Solar
       Energy Center, Ake Johansen of H-tec Fuel Cells and Wayne Mabry
       of Mitsubishi Caterpillar will be judging the two competitions,
       and the winners will be awarded at the Awards Banquet on
       October 17, 2007.

When:  October 13-18, 2007
       http://www.iyfcc.com/index.html

Where: Henry B. Gonzalez Convention Center
       200 E Market Street
       San Antonio, TX 78205
       http://www.sanantonio.gov/convfac/LCT/lcoverview.asp

Note:  For more information on this competition please contact:
       Lisa Goodwin
       Blanc & Otus Public Relations for ECOtality
       Phone: (415) 856-5113
       Email: lgoodwin@blancandotus.com

About ECOtality, Inc.

ECOtality, Inc. (OTCBB: ETLY), headquartered in Scottsdale, Ariz., is a technology innovator that leverages global R&D resources to develop and commercialize renewable energy technologies, specifically aimed at addressing today's global energy challenges. Through strategic partnerships, ECOtality applies scientific knowledge and creates proprietary green energy technologies.

ECOtality is focused on bringing innovative eco-friendly concepts to practical commercialization through the acquisition, partnership and development of early stage renewable energy technologies. With strategic partnerships and an aggressive developmental model, the company strives to accelerate the market applicability of clean technologies to become accepted alternatives to carbon-based fuel technologies. For more information about ECOtality, Inc. please visit www.ecotality.com.