Cycle World International Motorcycle Show Presented by Toyota New York

Media Day - Friday, December 28, 2007

NEW YORK, Dec. 27 -- Ducati, Suzuki, Kawasaki, Quantya, Harley-Davidson, BMW, Star Motorcycles and more are set to unveil bikes not yet seen on the East Coast at the upcoming Cycle World International Motorcycle Show presented by Toyota. All media is invited to attend this special morning of unveils. From Seattle to New York, this nationwide tour provides attendees across the country with an up-close look at hundreds of the latest model street bikes, dirt bikes, sportbikes, cruisers, accessories and more.

  WHEN:       Friday, December 28, from 9 a.m. - 12 p.m.

  Media Day Schedule:

  8:30 a.m.   Media Registration begins in Convention Center Lower Level
              Lobby

  9 a.m.      Advanstar hosted continental breakfast in lower level lobby

  9:30 a.m.   Kawasaki's East Coast debut of the Ninja 250 and the ZX-10R

  9:45 a.m.   L-R-G Custom Hyabusa Unveil In Suzuki - Stunt rider and host
              of the popular TV show "Superbikes" Jason Britton will unveil
              the first custom 2008 Hayabusa built by Nick Anglada of Custom
              Sportbike Concepts and created by Jonas Bevacqua and Robert
              Wright co-founders of L-R-G (Lifted Research Group), in
              conjunction with 2Wheel Tuner Magazine

  10 a.m.     Piaggio CEO Paolo Timoni to discuss the positive impact
              motorcycles and scooter have on the environment

  10:15 a.m.  Ducati - East Coast debut of the 1098 R Superbike and the new
              Monster

  10:30 a.m.  History of Speed - The World's Fastest Motorcycles presented
              by Denis Manning and rider Chris Carr. A collection of
              historical machines that have held speed titles spanning 1937
              - 2006, including the BUB "#7" Streamliner which set the
              current land speed record at 350.884 mph

  10:45 a.m.  Quantya's East Coast debut of the first-ever electric dirt
              bike

  11 a.m.     Harley-Davidson to showcase 2008-model highlights including
              the 100th Anniversary Police edition, plans for a new museum
              opening and more

  11:15 a.m.  BMW to showcase 2008 model highlights including the G 450X, F
              800GS, HP2 Sport, HP2 Mega Moto

  11:30 a.m.  Star Motorcycles and Bike Builder Sam Nehme to unveil new BMS
              Choppers custom bike

  12 p.m.     BOSS Stunt Show - The BOSS Stunt Show team will thrill fans
              with high-flying motorcycle stunts

  WHERE:      Cycle World International Motorcycle Show
              Jacob K. Javits Convention Center
              655 West 34th Street, New York, New York 10001

  RSVP:       Meghan Lee at 415/271-8606 or meghan@spinpr.com