Suzuki Saudia hosts technical training Press Release - English Version

Dear Editor,

Please find attached a press release titled “Suzuki Saudia hosts technical 
training on Celerio model for Middle East after-sales representatives” 
for use in your esteemed publication. 

Also attached is an image of the training group, as well as the Suzuki 
Saudia Logo. 

Should you require further information, please do not hesitate to contact 
us.

Best regards,

Orient Planet PR & Marketing Communications
P.O.Box: 23345
Dubai, United Arab Emirates 
Tel:  00971 4 398 8901 
Fax: 00971 4 398 8941
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Press Release

Suzuki Saudia hosts technical training on Celerio model for Middle East 
after-sales representatives

Participants gain vital theoretical & practical knowledge at Suzuki's exclusive 
Jeddah training centre

May 7, 2009
Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of 
Saudi Arabia (KSA) and part of Bamarouf Group, hosted special technical 
training sessions for Suzuki's Middle Eastern after-sales group recently 
at the Suzuki Saudia's training center in Al-Khomrah, Jeddah.

The three-day training exposed participants from all ME mostly from Lebanon, 
Bahrain, Qatar, Oman, Kuwait, Emirates and Yemen dealerships to theoretical 
and practical details on the Suzuki Celerio, which will be launched in 
the KSA in May 2009. Suzuki Saudia covered all training expenses and also 
gave the trainees an entertainment tour around Jeddah. Mr. Sandeep Kumar, 
Deputy Service Manager of Maruti Suzuki India Ltd., acted as the main trainer.

Engineer Osama Morshedi, After Sales Services General Manager of Suzuki 
Saudia, said: “It's very important for Suzuki that it's after sales team 
gain full knowledge of the products they sell, so that they can determine 
how each model satisfies particular customer requirements. Training is 
especially significant prior to launch, so that the impact of a new model 
for a particular market is properly understood, promoted, and supported.” 


The Celerio is a full-option hatchback which includes a radio, CD and MP3 
player; double airbags; an anti-lock breaking system; Foig Lamps; Alloy 
Wheels; Remote Control and power steering. The new model, which is being 
manufactured by Maruti Suzuki India Ltd., one of Suzuki Motors Corp. manufacturing 
plants, features a stylish design targeted towards younger drivers. The 
highly fuel-efficient Celerio is powered by a state-of-the-art and lightweight 
K10B engine. Aside from its intended youthful base, the vehicle is expected 
to attract buyers searching for high performance, attractive design, and 
fuel economy.


 “Suzuki Saudia has been hosting a series of trainings for the region's 
after-sales representatives, the most recent of which focused on the best-selling 
Grand Vitara and now the new Celerio. The distributor provides one of the 
best Suzuki after-sales services in the Middle East and rigorously trains 
its employees to fully meet customer expectations and needs. Said, Maher 
Al Nabawi, Deputy General Manager 

“These sessions are an integral part of Suzuki's overall marketing, service 
and personnel development strategies. Suzuki Saudi has been instrumental 
in building up the reputation of Suzuki as one of the safer and more economical 
automobile brands in the Middle East.” Concluded Al Nabawi 
- ends -