Detroit Auto Dealers Association Fights Underage Drinking

  DADA to announce winners of Courageous Persuaders student video contest

  What:    The 2009 Courageous Persuaders Awards Celebration Banquet

  Who:     Hosted by MOJO, morning show radio personality at Channel 955

           Speakers include Rod Alberts, executive director, DADA; Kelley
           Chesney, communications director, Michigan Department of State,
           Judge Michael Martone, 52nd District Court, Oakland County
           (founder of Courageous Persuaders).

  When:    Thursday, May 14, 2009
           6:30 pm     Red Carpet Arrival, reception and strolling supper
           7:30 pm     Screening and Awards Presentation
           9:00 pm     Teen Dance Party with sounds from the 955 Bomb Squad

  Where:   Troy Marriott
           Big Beaver Road at I-75, Troy, Michigan

  Background:

Courageous Persuaders is a nationwide contest held annually in which high school students from across the country compete to create 30-second TV ads discouraging alcohol use among middle school students. Creators of the winning ads receive more than $17,000 in scholarships from Courageous Persuaders sponsors. Winners will be announced at an Oscar-style awards celebration banquet, attended by several hundred students, parents and others concerned with the issue of drinking and driving. The winning video will be shown throughout Michigan at Secretary of State branch offices.

Members of the media are encouraged to attend the event. Photo and interview opportunities will exist throughout the evening with program organizers and student participants. Contact Marc Harlow to arrange - marc@harlowpr.com, 810.599.2558.

  For more information: www.courageouspersuaders.com.

  Contact:        Marc Harlow
                  Rohatynski-Harlow PR
                  810.599.2558
                  Marc@HarlowPR.com

  /PRNewswire -- May 13/