Ford Reports September 2009 U.S. Sales
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DEARBORN, Mich., Oct. 1, 2009 -- -- Ford, Lincoln and Mercury U.S. third quarter sales increased 5 percent
versus a year ago and U.S. market share increased 2 points
-- Ford July sales were up 2 percent and August sales were up 17 percent,
more than offsetting September's 6 percent post-Cash for Clunkers
decline in the quarter
-- Ford's balanced lineup of strong products, led by Focus, Fusion,
Escape and F-Series, driving sales and share gains
-- All-new Taurus sales momentum accelerates in September; year-to-year
sales up 60 percent and month-to-month sales up 49 percent
-- F-Series posts second consecutive monthly sales increase in September
-- EcoBoost engine launch continues; September sales were nearly triple
August, customer demand outstripping projections
Ford, Lincoln and Mercury third quarter sales were 5 percent higher than a year ago in the U.S., making Ford the only full-line manufacturer to report a sales increase in the period.
In September, Ford sales were 6 percent lower than a year ago. This followed a 2 percent increase in July and a 17 percent increase in August, marking the first time in four years that Ford is reporting a quarterly sales increase.
Ford estimates it gained over 2 points of market share versus last year in September and the third quarter. September marked the 11th time in the last 12 months Ford has gained retail market share.
"Our balanced new lineup of high-quality, fuel-efficient products helped us navigate through an exceptional period in industry sales," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "With its volatile sales peaks and valleys and dramatic segment shifts, the third quarter was a great test of our One Ford Plan - building a range of vehicles from small cars to hard-working trucks."
Ford's third quarter market share gains were paced by the Ford Focus small car, Ford Fusion mid-size car, Ford Escape small utility and Ford F-Series trucks. Internal and external studies continue to show a positive trend in favorable consumer opinion about Ford, and a growing number of consumers are considering the purchase of a Ford vehicle.
Third Quarter Sales Highlights
-- Ford, Lincoln and Mercury sales totaled 445,100, up 5 percent versus a
year ago. Retail sales were up 7 percent, and fleet sales were down 1
percent.
-- Ford Focus sales totaled 56,559, up 35 percent versus a year ago. The
Focus is among the most fuel-efficient compact cars in America with an
EPA highway rating of 35 mpg.
-- Ford Fusion sales totaled 49,454, up 67 percent versus a year ago.
Mercury Milan sales were 8,352, up 57 percent. The Fusion and Milan
and their hybrid versions are the most fuel-efficient mid-size sedans
in America.
-- Ford Escape sales totaled 49,866, up 48 percent versus a year ago.
Mercury Mariner sales were 8,938, up 33 percent. The Escape Hybrid
and Mariner Hybrid are the most fuel-efficient utility vehicles in
America.
-- Ford Flex sales totaled 9,815, up 59 percent versus a year ago. The
Flex is among the most fuel-efficient full-size crossover utilities in
America.
-- Ford's hybrid vehicles - Fusion, Milan, Escape and Mariner - posted
combined sales of 12,186, up 239 percent versus a year ago. At 41
miles per gallon, the Fusion Hybrid is the most fuel-efficient
mid-size sedan in America - 8 mpg better than the Toyota Camry Hybrid.
September Sales Highlights
-- In September, Ford, Lincoln and Mercury sales totaled 109,939, down 6
percent versus a year ago. Retail sales were down 14 percent, and
fleet sales were up 23 percent.
-- The all-new Taurus bucked an industry trend as September sales (5,077
vehicles) were 60 percent higher than a year ago and 49 percent higher
than August. The Taurus debuted to rave reviews from the automotive
press, and early customer demand validates the critical acclaim.
Customers especially value the new technologies incorporated in
America's most innovative full-size sedan - 95 percent of incoming
Taurus orders are equipped with advanced technologies and features.
-- Ford's F-Series truck, America's best-selling vehicle, posted its
second consecutive sales increase in September (up 4 percent). The
new F-150 was introduced last fall and was named the North American
Truck of the Year, Motor Trend's "Truck of the Year" and the "Truck of
Texas" by the Texas Auto Writers' Association. In 2009, F-Series has
gained more than 3 points of market share in the full-size truck
segment. The all-new Ford-150 Raptor extreme performance truck
debuted in August and this model is flying off dealer lots in an
average of nine days. More new Ford trucks are on the way. In
September, Ford unveiled the next-generation Super Duty F-Series at
the State Fair of Texas, promising more capability, improved fuel
economy and a Ford-designed, engineered and built 6.7-liter diesel
engine.
-- Ford's new EcoBoost engine technology is winning customers, too.
EcoBoost provides customers with the fuel economy of a V-6 engine and
the performance of a V-8 engine (up to 20 percent improvement in fuel
economy and 15 percent reduction in emissions). EcoBoost is standard
on the Taurus SHO and available on the Ford Flex, Lincoln MKS and
Lincoln MKT, a new full-size luxury crossover. September EcoBoost
sales nearly tripled August sales, and order rates for EcoBoost
continue to exceed planned rates.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company , a global automotive industry leader based in Dearborn, Mich. manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY SEPTEMBER 2009 U.S. SALES
--------------------------------------------
September % Year-To-Date %
------------ --------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 98,516 102,685 -4.1 1,062,368 1,353,519 -21.5
Lincoln 5,980 7,571 -21.0 59,236 82,824 -28.5
Mercury 5,443 6,478 -16.0 69,248 96,878 -28.5
----- ----- ------ ------
Total Ford,
Lincoln and
Mercury 109,939 116,734 -5.8 1,190,852 1,533,221 -22.3
Volvo 4,716 4,054 16.3 46,729 60,028 -22.2
----- ----- ------ ------
Total Ford Motor
Company 114,655 120,788 -5.1 1,237,581 1,593,249 -22.3
Ford, Lincoln and
Mercury Sales By Type
Cars 38,890 40,453 -3.9 446,772 550,752 -18.9
Crossover Utility
Vehicles 18,587 22,583 -17.7 264,569 295,903 -10.6
Sport Utility
Vehicles 7,806 8,623 -9.5 65,568 128,396 -48.9
Trucks and Vans 44,656 45,075 -0.9 413,943 558,170 -25.8
------ ------ ------- -------
Total Trucks 71,049 76,281 -6.9 744,080 982,469 -24.3
------ ------ ------- -------
Total Vehicles 109,939 116,734 -5.8 1,190,852 1,533,221 -22.3
FORD BRAND SEPTEMBER 2009 U.S. SALES
------------------------------------
September % Year-To-Date %
------------ --------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown Victoria 1,747 3,622 -51.8 25,078 39,317 -36.2
Taurus 5,077 3,172 60.1 27,616 43,650 -36.7
Fusion 10,834 9,942 9.0 134,600 117,545 14.5
Focus 9,182 10,346 -11.3 125,913 165,382 -23.9
Mustang 4,917 4,910 0.1 51,680 78,871 -34.5
----- ----- ------ ------
Ford Cars 31,757 31,992 -0.7 364,887 444,765 -18.0
Flex 2,033 1,959 3.8 29,876 7,552 295.6
Edge 4,477 6,633 -32.5 64,439 93,830 -31.3
Escape 8,692 9,161 -5.1 126,268 125,672 0.5
Taurus X 81 1,105 -92.7 5,990 19,578 -69.4
-- ----- ----- ------
Ford Crossover Utility
Vehicles 15,283 18,858 -19.0 226,573 246,632 -8.1
Expedition 2,370 3,645 -35.0 20,567 43,272 -52.5
Explorer 4,450 3,498 27.2 36,542 64,339 -43.2
----- ----- ------ ------
Ford Sport Utility
Vehicles 6,820 7,143 -4.5 57,109 107,611 -46.9
F-Series 33,877 32,727 3.5 295,426 392,698 -24.8
Ranger 2,052 3,915 -47.6 43,916 54,815 -19.9
Econoline/Club Wagon 6,786 7,617 -10.9 66,816 101,419 -34.1
Transit Connect 1,527 0 NA 4,164 0 NA
Low Cab Forward 19 55 -65.5 198 745 -73.4
Heavy Trucks 395 378 4.5 3,279 4,834 -32.2
--- --- ----- -----
Ford Trucks and Vans 44,656 44,692 -0.1 413,799 554,511 -25.4
------ ------ ------- -------
Ford Brand 98,516 102,685 -4.1 1,062,368 1,353,519 -21.5
LINCOLN BRAND SEPTEMBER 2009 U.S. SALES
---------------------------------------
September % Year-To-Date %
------------ --------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,316 1,814 -27.5 12,352 6,852 80.3
MKZ 1,536 1,578 -2.7 16,497 24,914 -33.8
Town Car 469 1,031 -54.5 8,695 11,685 -25.6
MKX 1,514 1,753 -13.6 16,388 23,977 -31.7
MKT 455 0 NA 455 0 NA
Navigator 690 1,012 -31.8 4,705 11,737 -59.9
Mark LT 0 383 -100.0 144 3,659 -96.1
-- --- --- -----
Lincoln Brand 5,980 7,571 -21.0 59,236 82,824 -28.5
MERCURY BRAND SEPTEMBER 2009 U.S. SALES
---------------------------------------
September % Year-To-Date %
------------ --------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,146 1,599 34.2 17,009 23,091 -26.3
Sable 92 783 -88.3 6,091 13,711 -55.6
Milan 1,574 1,656 -5.0 21,241 25,734 -17.5
Mariner 1,335 1,972 -32.3 21,153 25,294 -16.4
Mountaineer 296 468 -36.8 3,754 9,048 -58.5
--- --- ----- -----
Mercury Brand 5,443 6,478 -16.0 69,248 96,878 -28.5
VOLVO BRAND SEPTEMBER 2009 U.S. SALES
-------------------------------------
September % Year-To-Date %
------------ --------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 903 422 114.0 5,900 8,137 -27.5
V50 373 119 213.4 1,629 1,370 18.9
S60 277 470 -41.1 5,809 7,657 -24.1
S80 502 578 -13.1 6,458 8,811 -26.7
V70 128 141 -9.2 1,421 2,672 -46.8
XC60 828 0 NA 5,884 0 NA
XC70 280 661 -57.6 4,577 7,735 -40.8
XC90 882 1,106 -20.3 7,242 15,292 -52.6
C70 226 292 -22.6 4,411 4,898 -9.9
C30 317 265 19.6 3,398 3,456 -1.7
--- --- ----- -----
Volvo Brand 4,716 4,054 16.3 46,729 60,028 -22.2
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