All-New Feature: Electric Avenue and World Wide Debuts Lead the North American International Auto Show Into 2010

As show opening draws near, attention turns to Detroit for unveilings and exciting new features at this global event

DETROIT, Dec. 22 -- The North American International Auto Show will open its doors in less than 30 days with excitement and anticipation continuing to build for the auto industry's flagship. On Jan 11th global eyes will turn to Detroit as the press days kick off with an anticipated 30 worldwide, and 10 North American product unveilings.

"As we prepare to open the doors to the 2010 NAIAS, we are ready for the thousands of domestic and international media to walk through Cobo Center in search of the latest product information from the heart of the automotive industry," said Doug Fox, chairman, 2010 NAIAS. "The addition of Electric Avenue, combined with the returning MEDC EcoXperience, and the nearly 40 debuts to date, means that this show will be unlike any other in its offerings to the media, public and industry."

The public and media will be treated to a number of world debuts of highly anticipated vehicles from exhibitors such as Ford, Chevrolet, BMW, Audi and Volvo to name a few. The all-new Electric Avenue area presented by The Dow Chemical Company will showcase highly anticipated vehicles such as the Nissan Leaf, Mitsubishi MiEV, Commuter Cars Tango 600 and the SABA "Carbon Zero" Roadster.

  Show Updates and Information
  --  The annual Charity Preview gala event is once again scheduled for the
      Friday prior to public days, January 15 from 6 - 9 p.m. The annual
      event benefits local charities and has raised more than $79 million
      since its inception in 1976, over $35 million of which was raised in
      the last six years alone. The money raised by ticket sales provides
      medical treatment, clothing and support services for local kids.
      Tickets for Charity Preview are currently available and can be
      purchased by calling 888-838-7500, or by visiting
      www.charitypreview.com.
  --  The main show floor will feature Electric Avenue, a 37,000 square-foot
      area presented by The Dow Chemical Company, and dedicated to
      showcasing the latest in electric vehicles and technology by both
      traditional automakers and innovative entrepreneurs. The all-new
      exhibit area will feature nearly 20 vehicles, as well as symposiums
      and special events on the adjacent NAIAS stage.
  --  The Michigan Economic Development Corporation (MEDC) has returned with
      the EcoXperience, which will once again be featured in Michigan Hall.
      Offering a quarter-mile track through a Michigan-designed landscape,
      journalists will be able to drive low emission vehicles indoors, while
      the public can experience the same track by taking rides during public
      days. The display will feature more than 200 evergreen and deciduous
      trees; over 600 evergreen and flowering shrubs; over 5,000 flowering
      tulips, daffodils and hyacinths; approximately 650,000 pounds of stone
      and over 130,000 gallons of water flowing through two water features,
      both with waterfalls.
  --  Media credentialing for NAIAS 2010 is in high gear. Media who have
      previously attended the show will receive a media-credential package
      in the mail. Those who wish to apply for a credential can visit
      www.naias.com to download a media credential application from the
      NAIAS Web site. A limited number of parking passes are available to
      credentialed media and can be requested by contacting Kim Tassie at
      ktassie@baileypr.com.

  About the North American International Auto Show

Entering its 22nd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com.

  Press Preview - Monday-Tuesday, January 11-12, 2010
  Industry Preview - Wednesday-Thursday, January 13-14, 2010
  Charity Preview - Friday, January 15, 2010
  Public Show - Saturday-Sunday, January 16-24, 2010