Toyota and Saatchi LA Debut "Let's Go Places" to Kick Off 2013

Toyota begins 2013 with an invitation to customers: "Let's Go Places!" The 
new brand direction and creative is an optimistic manifesto celebrating 
the Toyota owners who pursue their passions and dreams in their vehicles 
everyday.

The campaign launched with a :60 second TV spot that spotlights a spectrum 
of Toyota vehicles and depicts the awe-inspiring moments that occur 
because of the people and ideas behind each car, such as a newborn driven 
home from the hospital, a one-of-a-kind concept car with a full LED screen 
exterior, and a Tundra TRD truck jumping 10 feet into the air. Sam 
Trammell, best know for his recurring role on HBO's True Blood, provides 
the moving voice over. 

?Let?s Go Places? speaks to the evolution of Toyota and our commitment to 
leading through innovation, enriching lives and connecting with customers 
in new ways they define,? said Bill Fay, group vice president and general 
manager, Toyota Division.  ?It is energetic, aspirational, inclusive and 
very versatile. The phrase conveys a dual meaning of physically going 
places and taking off on an adventure, while also expressing optimism and 
the promise of exciting innovation that enriches people?s lives. It allows 
our associates, customers, dealers, and suppliers to interpret it in ways 
that are most personally relevant to them.? 

All media drives viewers to "Let's Go Places" on social channels using the 
hashtag #LetsGoPlaces. In addition to TV, the campaign includes large 
print and OOH components featuring real people, as well as a mobile and 
tablet-friendly expressions of "Let?s Go Places" at 
Toyota.com/letsgoplaces. Toyota also created several web videos, the first 
of which tells the story behind the 2013 Avalon, the first completely 
American-designed and engineered car in Toyota's 75-year history. The 
second film looks at the future of design by exploring the Fun Vii concept 
car - a hybrid vehicle with an impressive, totally digital, LED exterior 
and interior skin.