How Automotive Brands Ranked
In Interbrand Top 100 Best
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INTERBRAND’S 100 BEST GLOBAL BRANDS
LIST INCLUDES THIRTEEN AUTO BRANDS
by Marty Bernstein
Senior Editor-at-large
The Auto Channel
Auto Central October 6, 2015; For decades the word brand was a euphemism for logo but today it is one of a business’s most valuable asset. Interbrand a leading brand consultancy just released their 16th annual Best Global Brands report identifying the 100 most valuable global brands and thirteen automobile brands are included in this exclusive list.
| Brand Name | Auto Brand Rank | Global Brand Rank | Brand Value | 2015 Gain(+) Loss(-) |
|---|---|---|---|---|
| Toyota | 1 | 6 | $49,048 B | +16% |
| BMW | 2 | 11 | $37,212 B | +9% |
| Mercedes-Benz | 3 | 12 | $36,711 B | +7% |
| Honda | 4 | 19 | $22,975 B | +6% |
| Volkswagen | 5 | 35 | $12,545 B | -9% |
| Ford | 6 | 38 | $11,578 B | +6% |
| Hyundai | 7 | 39 | $11,293 B | +8% |
| Audi | 8 | 44 | $10,328 B | +5% |
| Nissan | 9 | 49 | $9,082 B | +19%* |
| Porsche | 10 | 46 | $8,055 B | +12% |
| Kia | 11 | 74 | $5,666 B | +5% |
| Chevrolet | 12 | 75 | $5,133 B | +2% |
| Land Rover | 13 | 87 | $5,109 B | +14% |
| Mini | 14 | 98 | $4,243 B | New** |
Source: Interbrand
* = Nissan joins Facebook, Apple, Amazon and Hermes as top risers
** = Mini is a new addition to the report
The methodology used to identify the most valuable brands began by analyzing the ways a brand benefits a company from delivering customer expectations to driving economic value. The ranking is also based on a combination of attributes that contribute to a brand’s cumulative value including financial performance of the branded products and services; the role the brand plays in influencing customer choice; the strength the brand has to command a premium price or secure earnings for the company.
The top ten brands in the Global Brand Report are: Apple, Google, Coca-Cola, Microsoft, IBM, Toyota, Samsung, GE, McDonald’s and Amazon.
Interbrand is publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brand channel, and is part of the Omnicom Group Inc. network of advertising agencies.