Used Car Vs,New Car - Sales Trends Week Of Juy 4, 2020
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Topic Expert: Jeremy Anspach, CEO of PureCars
Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach from PureCars offers the latest breakdown in make/model and new/used sales data entering the first week of July.
Top-selling makes and models compared to the previous week:
| Make/Model Sales WoW 6/29 - 7/5 | ||
| Ford F150 | Used | -10.3% |
| Ford F150 | New | 2.2% |
| Toyota Rav4 | New | 28.3% |
| Chevy Silverado 1500 | Used | -8.6% |
| Honda CR-V | New | 14.3% |
| Ford Escape | Used | -2.8% |
| Toyota Camry | Used | -2.0% |
| Chevy Silverado 1500 | New | 7.5% |
| Ram 1500 | Used | -10.8% |
| Chevy Equinox | Used | -5.6% |
| Nissan Altima | Used | -5.3% |
| Toyota Corolla | Used | 1.8% |
| Nissan Rogue | Used | -5.0% |
| Toyota Camry | New | 37.9% |
| Ram 1500 | New | 17.3% |
The following data is for the week of July 4th, comparing to the previous week:
| Advertising Spending Trends | |
| Total Spend | 20.8% |
| New Cars | 25.3% |
| Used cars | 20.0% |
| Fixed Ops | 4.8% |
| OEM/Brand | 17.9% |
About PureCars:
PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit www.purecars.com.