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Passport to the Great Outdoors Takes Jeeps Enthusiasts to Colorado Rockies

28 July 1997

Passport to the Great Outdoors Takes Jeeps Enthusiasts to Colorado Rockies

    WHAT:  Camp Jeep(TM)
    Thousands of Jeep(R) owners, their families and friends use their vehicles
    as passports to the great outdoors for three action-packed days of fun and
    adventure in the Colorado Rockies.  Designed with the true outdoor
    enthusiast in mind, Camp Jeep focuses on education, entertainment and the
    environment.  The weekend event gives participants the opportunity to
    learn more about the off-highway capabilities of their vehicles in a safe
    and environmentally responsible manner and enjoy a variety of outdoor
    activities.

    Highlights:
    *  Instructional Jeep 101 courses and more than 300 miles of four-wheel
       drive trails with varying degrees of difficulty
    *  Outdoor musical concerts featuring well-known acts, including Rosanne
       Cash, South By Southwest and Tom Chapin and Friends
    *  One-on-one roundtable discussions with Jeep product engineers and
       executives
    *  Clinics and demonstrations on outdoor survival, fly-fishing, mountain
       biking, archery, all-terrain mountain boarding and more
    *  Family Activity Center where participants of all ages can enjoy arts
       and crafts, nature scavenger hunts, storytelling of the West and even a
       mini-Jeep 101 course for children

    WHEN:   August 1-3
            Friday & Saturday:  8 a.m. - 8 p.m.
            Sunday:             8 a.m. - 2 p.m.

    WHERE:  Camp Hale, Colorado
    Located 25 miles southeast of Vail, just off Highway 24.  Take Highway 24
    Southeast through the town of Minturn and continue approximately 16 miles
    to Camp Hale/Camp Jeep entrance (see attached map).  Camp Hale is the
    former WWII training ground of the U.S. Army 10th Mountain Division.

    KEY FACTS:
    *  Now in its third year, more than 6,000 people representing 45 states
       have gathered for this unique vacation get-away.  In fact, 70 percent
       of all participants agree that Camp Jeep makes a terrific family
       vacation.
    *  As part of a larger reclamation project intended to leave Camp Hale in
       the same or better condition than it was prior to Camp Jeep,
       participants are invited to contribute to the preservation of nature by
       planting a tree in the area.
    *  Camp Jeep is just one of the ways Jeep reaches out to its customers
       after the purchase of their vehicles.  Other Jeep owner programs
       include Jeep Jamborees and the recently introduced Jeep 101.
    *  Registration is unchanged from previous years at $195 per vehicle.  For
       more information call 1-800-789-JEEP.
    CONTACT: Scott Anderson or Jennifer Hahn, 970-476-2434, or Eileen
Wunderlich or Carrie McElwee 970-476-0700, all for Chrysler at Camp Jeep
Headquarters.

SOURCE  Chrysler Corporation