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Chrysler Reports September Sales

1 October 1997

September Sales Cap Chrysler's Second Best Model Year

    AUBURN HILLS, Mich., Oct. 1 -- Chrysler Corporation
capped the second best model year in its history today, reporting U.S. sales
of 164,394 vehicles in September and a 1997 model-year total of 2,310,157.
    "We're being measured against the best-ever Chrysler sales year," said
James P. Holden, Executive Vice President - Sales and Marketing.  "In spite of
that, we have new model-year records for Dodge Truck, Jeep(R) Wrangler,
Plymouth Breeze, and Chrysler Sebring Coupe and Sebring Convertible."
    The model-year sales total (October 1, 1996, through September 30, 1997)
was down 4 percent from 2,407,700 in 1996, the all-time record year.
September sales were off 14 percent from last year's 183,664 vehicles, in part
because of a decline in fleet deliveries.
    "Sales softened a bit after a summer that's been robust," Holden said.
"But we still recorded the second best September in our history for retail
sales.  We also set September records for Dodge Stratus and Avenger, Plymouth
Breeze and Chrysler Sebring Coupe.
    "Our fleet sales totals were down because the plants that build Dodge Ram
Van, Ram Wagon and Intrepid are in the middle of changeover to new 1998
models.  That means we aren't shipping the vehicles that comprise a
significant piece of our fleet business.
    "We expect that this fall's launch of those vehicles and the new Dodge
Durango and Chrysler Concorde will be a great kickoff for the 1998 model
year," Holden said.
    Passenger car sales in September were 51,613, compared with 57,873 a year
ago.  Light trucks totaled 112,781 vs. 125,791 in September 1996.
    Chrysler sales for the calendar year to date were 1,745,332 through
September, compared with 1,886,001 in the first nine months of 1996.


                        CHRYSLER MONTHLY SALES SUMMARY

                       DATA THROUGH SEPTEMBER 30, 1997

                                            MONTH                  CYTD
                                       1997       1996       1997       1996

    TOT VEHICLE

                UNITS                 164394     183664     1745332    1886001
                % CHG VS PR YR           -14%                    -7%

    CAR

     DOMESTIC   UNITS                  51613      57070      583325     657025
                % CHG VS PR YR           -13%                   -11%

     IMPORT     UNITS                      0        803           0       4692
                % CHG VS PR YR          -100%                  -100%
     TOTAL      UNITS                  51613      57873      583325     661717
                % CHG VS PR YR           -14%                   -11%

    TRUCK

     DOMESTIC  UNITS                  112781     125791     1162007    1224284
               % CHG VS PR YR            -14%                    -5%

     IMPORT    UNITS                       0          0           0          0
               % CHG VS PR YR              0%                     0%

     TOTAL     UNITS                  112781     125791     1162007    1224284
               % CHG VS PR YR            -14%                    -5%

    DIVISION

     C/P/J/E   UNITS                   82014      92429      812701     891569
               % CHG VS PR YR            -15%                    -8%

     DODGE     UNITS                   82380      91235      932631     994432
               % CHG VS PR YR            -13%                    -6%

    SELLING DAYS                          25         24         230        231

    ALL CHANGES COMPUTED ON A DAILY RATE BASIS

    SALES REPORTING & ANALYSIS                                        10/01/97

SOURCE  Chrysler Corporation