BMW Reports Strong September Sales; Nine Month Total Highest in Company's History
2 October 1997
BMW Reports Strong September Sales; Nine Month Total Highest in Company's History
WOODCLIFF LAKE, N.J., Oct. 2 -- BMW of North America, Inc.
reported record retail sales of 10,187 automobiles in September and
year-to-date sales of 93,702. BMW ended the first nine months of 1997 with
U.S. sales that are 17 percent higher than the same period a year ago, when
BMW reported year-to-date sales of 80,149.
Demand for all BMW models contributed to the strong sales for the month.
Particularly noteworthy were BMW's 7 Series sales, up 15 percent last month
over the same month a year ago.
Also worth noting: BMW ended the first three quarters with year-to-date
sales of 6,483 high performance M3 models, 71 percent more than were sold last
calendar year (3,799).
BMW of North America, Inc. and Land Rover North America, Inc. are members
of the BMW Group. Consolidated U.S. September sales for the two companies
were 12,350 units (BMW: 10,187; Land Rover: 2,163), a 7 percent increase over
last year. Consolidated year-to-date sales were 111,947 vehicles
(BMW: 93,702; Land Rover: 18,245), a 16 percent increase over last year.
SALES REPORT FOR SEPTEMBER 1997
September -- 10187 9330 --
Year-to-Date -- 93702 80149 --
Sept. Year-to-Date Sept. Year-to-Date
1997 1997 1996 1996
318ti 720 3948 725 --
318is 115 1139 182 --
318i 4-door 1206 5510 0 --
318i 4-door (US) 8 720 300 --
318iC 43 1566 269 --
325iC 0 6 0 --
325i 4-door 1 12 19 --
328is 195 3652 263 --
328i 4-door 1570 11679 916 --
328i 4-door (US) 2 11 56 --
328iC 1242 7731 657 --
M3 2-door 164 2823 176 --
M3 4-door 193 3660 -- --
3 Series 5459 42457 3563 40483
Z3 1.9 (US) 542 7557 1776 --
Z3 2.8 (US) 735 7140 0 --
Z3 1277 14697 1776 10305
525i 0 52 28 --
525iT 0 47 16 --
528i 1306 17802 1785 --
530i 0 2 0 --
530iT 0 2 1 --
540i 0 5 5 --
540i(E39) 345 4909 599 --
M5 0 0 0 --
5 Series 1651 22819 2434 17069
6 Series -- -- 0 1
740i 527 3751 347 --
740iL 1048 8819 1154 --
750iL 180 697 26 --
7 Series 1755 13267 1527 11888
840CiA 35 379 23 --
85OCiA 10 82 7 --
850CSi 0 1 0 --
8 Series 45 462 30 403
September -- 10187 9330 --
Year-to-Date -- 93702 80149 --
SOURCE BMW of North America, Inc.