BMW Reports October Sales
4 November 1997
BMW Shatters 100,000-Unit Sales Ceiling; Year-To-Date Sales Up 15 Percent
WOODCLIFF LAKE, N.J., Nov. 4 -- BMW of North America, Inc.
shattered the 100,000 unit sales ceiling last month, reporting year-to-date
sales of 103,324, an increase of 15 percent over the same period a year ago.
BMW was the first luxury import automaker to accomplish that milestone, which
occurred last week.
The company also reported October sales of 9,622, compared to 9,944 during
the same month last year.
Particularly noteworthy were BMW's 5 Series sales, up 33 percent over the
same month a year ago.
BMW of North America, Inc. and Land Rover North America, Inc. are members
of the BMW Group. Consolidated U.S. October sales for the two companies were
11,037 units (BMW: 9,622; Land Rover: 1,415), a 12 percent decrease over last
year. Consolidated year-to-date sales were 122,984 vehicles (BMW: 103,324;
Land Rover: 19,660), a ten percent increase over last year.
Sales Report For October 1997
1997 1996
October 9622 9944
Year-to-Date 103324 90093
Oct. Year-to-Date Oct. Year-to-Date
1997 1997 1996 1996
318ti 172 4120 1027
318is 67 1206 259
318i 4-door 445 5955 398
318i 4-door (US) 56 776 195
318iC 21 1587 3
323is 234 234
323iC 156 156
325iC 2 8 4
325i 4-door 2 14 5
328is 179 3831 500
328i 4-door 590 12269 904
328i 4-door (US) 0 11 0
328iC 353 8084 522
M3 2-door 151 2974 239
M3 4-door 230 3890 128
3 Series 2658 45115 4184 44667
Z3 1.9 (US) 1421 8978 1885
Z3 2.8 (US) 997 8137 0
Z3 2418 17115 1885 12190
525i 5 57 22
525iT 4 51 22
528i 2129 19931 1518
530i 1 3 -2
530iT 0 2 0
540i 3 8 1
540i (E39) 628 5537 523
M5 0 0 0
5 Series 2770 25589 2084 19153
6 Series 0 0
740i 479 4230 448
740L 1144 9963 1250
750L 103 800 49
7 Series 1726 14993 1747 13635
840CiA 39 418 36
850CiA 11 93 8
850CSi 0 1 1
8 Series 50 512 45 448
October 9622 9944
Year-to-Date 103324 90093
SOURCE BMW of North America, Inc.