Toyota Reports October Sales
4 November 1997
Toyota Reports Strong October Sales
TORRANCE, Calif., Nov. 4 -- Toyota Motor Sales, USA (TMS),
Inc., today announced October sales of 95,651, an increase of 2.9 percent over
the same period last year. On a year-to-date basis, total sales of 1,045,913
represent an increase of 7.3 percent over the 978,430 sold in 1996.
"Although our year-to-date sales are up more than seven percent," said Yale
Gieszl, TMS executive vice president, "we believe consumer uncertainty
generated by the stock market turmoil and our own stock situation -- a dealer
supply of only 26 days -- restrained our October sales."
Leading Toyota sales was the launch of the all-new Sienna minivan with
4,552 units sold, surpassing the best October sales month of its Previa
predecessor.
Toyota trucks and sport utility vehicles (SUV) continue to post strong
sales. The 4Runner produced sales of 10,760 units, up 26.6 percent over last
year and representing a best-ever October for the popular SUV. Year-to-date
4Runner sales are 111,104, up 37 percent over last year. Tacoma compact-truck
sales of 13,056 were up 18.1 percent with year-to-date sales up 2.3 percent.
RAV4 continued to post strong sales with 5,035 units sold. RAV4 year-to-date
sales of 57,665 are 24.8 percent ahead of last year.
The all-new Corolla posted sales of 15,622 units, a 5.3 percent increase
over the same period last year. Year-to-date Corolla sales are up 7.6 percent
with 189,108 units sold. Camry, with 28,054 sales during October, remains up
11.2 percent for the year at 337,122 units.
The Lexus Division reported total sales of 9,150, an increase of 24
percent and its best-ever October. Leading the way was the launch of the all-
new GS 400/300 performance sedan with 1,450 units sold in just three weeks.
Also selling well was the LS 400 with 1,973, up 26.9 percent.
North American built units made up 60.5 percent of October's sales, down
from 61.8 percent the previous year.
TOYOTA/LEXUS SALES
OCTOBER, 1997
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
1997 1996 CHG 1997 1996 CHG
TOTAL VEHICLE SALES 95,651 92,918 2.9 1,045,915 978,430 7.3
Memo: Total
Toyota Div. 86,501 85,558 1.1 966,450 912,551 6.3
Memo: Total
Lexus Div. 9,150 7,360 24.3 79,465 65,879 21.1
TOYOTA DIV. IMPORT CAR 9,284 9,056 2.5 110,243 142,605 -22.4
LEXUS IMPORT CAR 8,699 6,759 28.7 73,095 59,825 22.7
TOYOTA DIV NA
BUILT CARS 41,208 46,461 -11.3 518,473 470,288 10.7
TOTAL TOYOTA CARS 59,191 62,276 -5.0 701,811 672,718 4.7
SPORT UTILITY VEHICLES 17,206 15,414 11.6 185,518 144,501 28.9
Memo: Lexus Sport
Utility 451 601 -25.0 6,370 6,054 5.6
SMALLVANS 4,637 727 537.8 8,318 7,591 10.0
PICKUPS 14,617 14,501 0.8 150,268 153,620 -1.8
* NORTH AMERICAN BUILT VEHICLES
COROLLA 15,485 14,620 5.9 187,986 170,242 10.9
CAMRY 20,446 25,125 -18.6 272,029 238,184 14.7
AVALON 5,277 6,716 -21.4 58,458 61,862 -5.11
SIENNA 4,552 0 NA 4,552 0 NA
PICKUP 13,056 10,974 19.0 123,647 120,656 2.9
TOTAL 58,816 57,435 2.4 646,672 590,944 9.9
N.A. VEHICILE % OF
TOTAL 61.5% 61.8% 61.8% 60.4%
SELLING DAYS 27 27 257 258
DSR = DAILY SELLING RATE
SOURCE Toyota Motor Sales, USA, Inc.