American Honda Reports November Sales
2 December 1997
American Honda Sets New One-Year Sales Record
TORRANCE, Calif., Dec. 2 -- American Honda has
set a new all-time one-year sales record with a month still remaining on the
calendar, according to sales figures released today by American Honda Motor
Company, Inc.
Year-to-date sales of 861,405 surged past the previous one-year record of
854,879 set in 1990 and are up 11.5 percent compared to year-ago levels.
Strong demand for the all-new Honda Accord, plus strong Civic, CR-V and Acura
CL sales, account for the majority of the yearly increase. The Civic also
surpassed its previous one-year record.
"This is a significant achievement for American Honda and represents just
how much the company has changed in the past seven years," said Tom Elliott,
executive vice president, Automobile Operations. "The Accord and Civic are
still the company's bread and butter, but while we didn't sell a single truck
in 1990, we'll sell more than 100,000 this year. And more than 80 percent of
all the vehicles we sell are now domestically produced, compared to about half
the total in 1990."
In November, a 13.9 percent jump in sales of the all-new Honda Accord
pushed total American Honda November sales to 70,202, a 3.7 percent overall
increase compared to year ago levels. Total Honda Division sales of 64,201
were up 9.1 percent. Total Acura Division sales of 6,001 were limited by low
inventories of new '98 models.
"The response to the new Accords has been phenomenal," said Dick Colliver,
Honda executive vice president. "Demand for the new V6 has been exceptionally
strong and Accord sales got another boost when Coupe models began arriving at
dealerships in early November."
AMERICAN HONDA VEHICLE SALES FOR NOVEMBER, 1997
Month-to-Date Year-to-Date
Nov Nov DSR** Nov Nov DSR**
1997 1996 % Chg. 1997 1996 % Chg.
AMERICAN HONDA TTL70,202 70,534 3.7% 861,405 777,873 11.5%
*** Total Car
Sales 63,751 66,175 0.4% 759,630 723,906 5.7%
*** Total Truck
Sales 6,451 4,359 54.2% 101,775 53,967 89.9%
IMPORT CAR SALES 8,620 11,518 -22.0% 155,474 108,134 44.8%
*** Honda Division 4,061 4,488 -5.7% 83,139 25,767 225.0%
Acura Division 4,559 7,030 -32.4% 72,335 82,367 -11.6%
IMPORT TRUCK SALES 4,882 2,100 142.2% 81,208 27,985 192.2%
***Honda Division 4,822 1,961 156.1% 80,048 25,491 216.3%
Acura Division 60 139 -55.0% 1,160 2,494 -53.2%
DOMESTIC CAR SALES55,131 54,657 5.1% 604,156 615,772 -1.2%
Honda Division 53,749 52,597 6.4% 577,223 601,089 -3.3%
Acura Division 1,382 2,060 -30.1% 26,933 14,683 84.7%
DOMESTIC TRUCK SALES
Honda Division 1,569 2,259 -27.7% 20,567 25,982 -20.3%
*** Odyssey is now recorded as import truck sales.
The 1996 and 1997 numbers have been adjusted accordingly.
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 64,201 61,305 9.1% 760,977 678,329 13.0%
Accord * 35,778 32,719 13.9% 346,716 353,328 -1.2%
Civic * 20,725 23,124 -6.6% 292,462 258,802 13.8%
Prelude 1,048 817 33.6% 15,691 10,531 50.1%
del Sol 231 425 -43.4% 5,414 4,195 30.0%
EV-Plus 28 -- -- 79 -- --
Odyssey 1,071 1,961 -43.1% 19,122 25,491 -24.5%
Passport * 1,569 2,259 -27.7% 20,567 25,982 -20.3%
CR-V 3,751 -- -- 60,926 -- --
*Domestic Vehicle
Ttl 55,318 54,856 5.0% 597,790 627,071 -4.0%
Accord 34,319 32,717 9.3% 325,787 352,948 -7.0%
Civic 19,430 19,880 1.8% 251,436 248,141 2.0%
Passport 1,569 2,259 -27.7% 20,567 25,982 -20.3%
Acura Division
Total 6,001 9,229 -32.3% 100,428 99,544 1.6%
Integra 2,052 3,743 -42.9% 35,818 43,552 -17.2%
CL (Domestic
Built) 1,382 2,060 -30.1% 26,933 14,683 84.7%
TL 1,287 1,622 -17.3% 21,415 23,193 -7.0%
RL 1,201 1,636 -23.5% 14,704 14,562 1.7%
NSX 19 28 -29.3% 394 432 -8.1%
Legend 0 1 -- 4 628 --
SLX 60 139 -55.0% 1,160 2,494 -53.2%
Selling Days 24 25 -- 281 283 --
** Daily Selling Rate
SOURCE American Honda Motor Co., Inc.