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Land Rover Reports November Sales

2 December 1997

Land Rover Reports November Sales

    LANHAM, Md., Dec. 2 -- Land Rover North America, Inc. today
reported November retail sales of 1,639 units.  This compares to the 2,172
units sold in November 1996.
    Charles R. Hughes, President, LRNA, said, "We have enjoyed good sales in
1997 and hope to carry that momentum to year's end.  In November, showroom
traffic was heavy, but our supply of 1998 vehicles was still below ideal
levels, which made it hard to meet the strong demand."

    Note:  Due to a sale not accounted for earlier in the year, Discovery
Y-T-D and total Y-T-D sales increased by one.


                                SALES SUMMARY

                   NOVEMBER '97   NOVEMBER '96     Y-T-D '97       Y-T-D '96
                   1,639 (-24.6%)    2,172       21,300 (+2.5%)     20,772
    Range Rover      (1) 744       (2) 781          5,696            6,180
    Defender 90          197             7          2,403              430
    Discovery            698         1,384         13,201           14,162

    (1) Includes 4.6 HSE and 4.0 SE
    (2) Includes 4.6 HSE, 4.0 SE and '95 Classic

    An updated, 1998 model year edition of LRNA's widely praised 132-page
Authoritative Guide to Compact Sport-Utility Vehicles will soon be available
through the company's web site at http://www.LandRover.com or by calling
800 FINE 4WD.  In addition, the impartial reference booklet will be available
through Land Rover retailers, and excerpts from the Guide are posted at the
web site.
    Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly owned subsidiary of BMW AG.

SOURCE  Land Rover North America, Inc.