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PRIMEDIA Forms Automotive Group

10 January 1998

PRIMEDIA Forms Automotive Group

          David E. Davis Named Automotive Czar of Steering Committee

    NEW YORK, Jan. 10 -- Charles G. McCurdy, President of
PRIMEDIA announced today that the company has formed an automotive information
group to coordinate the activities of its fifty-five Automotive product lines.
David E. Davis has been named chairman of the automotive group steering
committee.  It was also announced that William Porter, President and CEO of
McMullen Argus, PRIMEDIA's special interest automobile group, will become vice
chair of the committee.  Other PRIMEDIA companies represented on the committee
are, Intertec Publishing; Ward's Communications, PRIMEDIA Consumer Magazines,
National Market Reports, ASTN, PRIMEDIA Information, Inc., and IntelliChoice.
    The steering committee will drive the strategy for new product lines, as
well as enhanced participation by PRIMEDIA in the automotive industry. Davis,
the founder and editor of Automobile Magazine, will add this new assignment to
his present portfolio of duties.
    The announcement comes after a recent summit meeting of the executives of
all the PRIMEDIA products involved in the automotive business.  "In just
8 years we have developed a solid position in the automotive arena.  Our
Automotive group surrounds the industry with important information products
for consumers, manufacturers and distributors.  Our automotive steering
committee allows some of the brightest people in the industry to gather
regularly, combine resources and create value for PRIMEDIA through cross
selling opportunities and new product ideas.  As our new advertising suggests,
we are "King of the Road," said McCurdy.
    With over fifty-five different product lines in trade and consumer
magazines, training and information, PRIMEDIA has become the nation's
authoritative source of automotive information to buyers, distributors and
manufacturers.  The company produces such well-known brands as Automobile
Magazine, Wards Auto World, Ward's, Dealer Business,  IntelliChoice, Inc.,
Blue Book Valuation Guides, Automotive Satellite Television Network .
    PRIMEDIA Inc., with 1996 sales of  $1.4 billion, is the authoritative
source of specialized information for highly targeted audiences concentrating
in specialty magazines (specialty consumer and technical and trade), education
(classroom learning and workplace learning) and information (consumer and
business).


                                   PRIMEDIA
                              Automotive Titles

    -- Trade & Technical

    Ward's Auto World
    Ward's Automotive International
    Ward's Automotive Reports
    Ward's Automotive Yearbook
    Ward's Dealer Business
    Ward's Engine and Vehicle
    Ward's Technology Update

    -- Business

    ASTN - Network
    Dealer Business
    Electronic Redbook
    Fleet Owner
    Modern Bulk Transporter
    Red Books
    Refrigerated Transporter
    Trailer/Body Builders

    -- IntelliChoice

    IntelliChoice On-Line

    -- Consumer Magazine

    4 Wheel Drive & Sport Utility
    4 x 4 Mechanix
    Audio Video Interiors
    Auto Sound & Security
    Automobile
    Automobile Magazine's Field Guide
    Automotive Guide to Buying & Leasing
    Bracket Racing
    Car Audio & Electronics
    Chevy Truckin'
    Classic Trucks
    Custom Rodder
    European Car
    Ford High Performance
    Ford Trukin'
    High Performance Mopar
    High Performance Pontiac
    High-Tech Performance
    Hot Bike
    Kit Car Illustrated
    LowRider Magazine
    MiniTruckin' Magazine
    Muscle Mustangs & Fast Fords
    Mustang Illustrated
    Nascar Truck Racing Magazine
    Off-Road Magazine
    Popular Hot Rodding
    Sport Compact Car
    Street Power
    Street Rodder
    Super Chevy
    Truckin'
    Truckin' Classic Trucks
    Vette
    VW Trends

    -- Valuation Guide

    Blue Books
    Canadian Red Books

SOURCE  PRIMEDIA, Inc.