Infiniti Reports March Sales; QX4 Posts 11.9 Percent Increase
2 April 1998
Infiniti Reports March Sales; QX4 Posts 11.9 Percent Increase
CARSON, Calif., April 1 -- Infiniti, the luxury division of
Nissan Motor Corporation U.S.A. (NMC), reported total March sales of 5,552
units versus 7,261 units last year. March sales brought Infiniti's fiscal
year to a close with 62,611 units versus 58,567 for the prior year.
"March marks the close of our best fiscal year ever, up 7.3 percent,
following our best calendar year ever," said Tom Orbe, vice president and
general manager, Infiniti Division of NMC.
"We're moving in the right direction, and we've got a plan in place to
keep the momentum going," Orbe said. "Next week, for example, we'll preview
the new Infiniti G20 in New York, which is in a segment expected to grow 22
percent from calendar year 1998 to 1999. Our QX4 is doing very well in the
fastest growing luxury segment. Also, you'll begin to see diversification in
our product lineup."
QX4 reported March sales of 1,593 units, up 11.9 percent over last year
and 21.5 percent versus last month. With sales of 3,321 units, up 45.4
percent versus last month, the Infiniti I30 continues to be Infiniti's highest
volume seller. The Q45, Infiniti's flagship luxury performance sedan, posted
March sales of 476 units, up 4.6 percent over last month.
NMC sales for March, including Nissan and Infiniti Divisions, totaled
52,120 units.
Infiniti is supported by a network of more than 145 retailers. For
information on the complete line of Infiniti luxury vehicles and the Total
Ownership Experience(TM) philosophy, visit Infiniti online at
http://www.infiniti-usa.com.
NOTE: All numbers include Hawaii. Percentage changes based on DSR.
NISSAN MOTOR CORPORATION U.S.A.
Sales Report - March 1998
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan Motor
Corporation-Total 52,120 90,356 -37.7 139,266 209,222 -30.7
Selling Days 25 27 -- 73 76 --
Nissan Division
Total Sales 46,568 83,095 -39.5 125,830 192,845 -32.1
NORTH AMERICA
(Memo)
- Car 20,341 34,485 -36.3 55,148 87,702 -34.5
- Truck 9,352 26,392 -61.7 24,026 49,790 -49.8
- Total North
America 29,693 60,877 -47.3 79,174 137,492 -40.0
IMPORT
- Car 10,140 15,803 -30.7 27,890 36,646 -20.8
- Truck 6,735 6,415 13.4 18,766 18,707 4.4
- Total Import 16,875 22,218 -18.0 46,656 55,353 -12.2
- Total Car 30,481 50,288 -34.5 83,038 124,348 -30.5
- Total Truck 16,087 32,807 -47.0 42,792 68,497 -35.0
- (Hawaii)* 594 357 -- 1,466 1,298 --
Infiniti Division
Total Sales 5,552 7,261 -17.4 13,436 16,377 -14.6
- Total Car 3,959 5,723 -25.3 9,342 12,146 -19.9
- Total Truck 1,593 1,538 11.9 4,094 4,231 0.7
- (Hawaii)* 12 13 -- 53 43 --
TOTAL IMPORT
- Car 14,099 21,526 -29.3 37,232 48,792 -20.6
- Truck 8,328 7,953 13.1 22,860 22,938 3.8
- Total Import 22,427 29,479 -17.8 60,092 71,730 -12.8
ALL NUMBERS INCLUDE HAWAII
* Hawaii is broken out separately for information only.
SOURCE Nissan Motor Corporation U.S.A.
