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Women Motorcyclists Rev Up Support for Breast Cancer Research

27 July 1998

ADVISORY/ Women Motorcyclists Rev Up Support for Breast Cancer Research

     Business Editors
     ADVISORY...(for Wed., July 29)

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                    GREET THE PONY EXPRESS TOUR '98

WHAT:     Approximately 80 motorcyclists -- most of them women --
          will cruise into New York City on Day 40 and Leg 109 of a
          two-month, 15,000- mile journey across the United States and
          Canada to raise awareness and funds for breast cancer
          research. More than half-way through their 150-leg trip,
          participants in the Pony Express Tour '98 have raised over
          $300,000 toward their goal of securing at least $500,000 for
          the Susan G. Komen Breast Cancer Foundation in Dallas,
          Texas. The "Greet the Tour" event will include a sneak
          preview of the new breast cancer U.S. postage stamp, which
          will be unveiled at the White House later that afternoon and
          available for sale July 30. BMW (U.S.) Holding Corp.
          Chairman and CEO Dr. Heinrich Heitmann, and his wife Renate
          (both avid motorcyclists) will join the Tour when it departs
          at 1:30 p.m. for an employee "Greet the Tour" event at BMW
          of North America headquarters in Woodcliff Lake, NJ.

WHEN:     Wednesday, July 29
          
          11:45 a.m.      Arrival of riders   (Luncheon buffet)
           1:30 p.m.      Departure of riders to Woodcliff Lake, NJ

WHERE:    BMW of Manhattan, 57th St. & 11th Ave.

MORE:     The Pony Express Tour '98 began on June 20 at the site of
          the original Pony Express Stables in St. Joseph, MO. The
          riders criss-cross 44 states in the U.S. and part of
          Canada, following a similar route in a relay fashion on
          motorcycles as their predecessors established on horseback
          in the late 1800s to deliver mail. More than 900
          motorcyclists, including 34 female and two male breast
          cancer survivors, are participating in the Tour, which
          consists of 150 relay legs, each 100-200 miles in length.
          BMW has provided a stable of eight motorcycles for use on
          the Tour. The riders, aboard many different brands of
          motorcycles, are united by a passion for motorcycling and a
          common goal to eradicate breast cancer.

     --   Photo opptys., media interviews with women motorcyclists,
          BMW (U.S.) Holding Corp. chairman, breast cancer survivors,
          and more.