Land Rover Reports August Sales
1 September 1998
Land Rover Reports August Sales
LANHAM, Md., Sept. 1 -- Land Rover North America, Inc. today
reported August sales of 1,714.
Charles R. Hughes, President, Land Rover North America, Inc., said, "While
overall sales for 1998 are behind the all-time records set in 1997, demand for
Discovery and Range Rover remain strong; Range Rover is, in fact, tracking at
a record pace. We anticipate a good run-out of the 1998 products, as many of
our retailers are offering excellent values as they work to make room for the
'99 models."
SALES SUMMARY
AUGUST '98 AUGUST '97 Y-T-D '98 Y-T-D '97
Range Rover (A) 431 487 4,275 3,983
Defender 90 (B) 1 308 111 1,533
Discovery 1,282 1,564 9,149 10,566
Total 1,714(-27.3%) 2,359 13,535 (-15.8%) 16,082
(A) Includes 4.6 HSE and 4.0 SE
(B) '97 MY
Land Rover North America, Inc. is a member of the Rover Group, importing
Land Rover vehicles manufactured in Solihull, England. The Rover Group is a
wholly owned subsidiary of the BMW Group, Munich, Germany.
