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Honda Hosts Child Safety Awareness Day at 400 Dealerships Nationwide

19 May 1999

Honda Hosts Child Safety Awareness Day This Weekend at 400 Dealerships Nationwide HONDA CHILD SAFETY DAY Eighty percent of all child safety seats are improperly installed. To help reduce that number, participating Honda dealerships will demonstrate proper child-seat installation at Child Safety Day on May 22, and provide information on the correct use of booster seats and seatbelts. Injuries resulting from not wearing seatbelts are the leading cause of death in children under the age of 14. (PRNewsFoto)[DM] TORRANCE, CA USA 05/13/1999     HONDA AND POLAROID PROJECT KIDCARE Over 1 million children run away or are reported missing or abducted each year, and most parents do not have suitable photos to aid authorities in the recovery of these children. Parents will be able to obtain free "passports" from Polaroid's Project KidCare(TM) at Child Safety Day on May 22, which will include a photograph, fingerprint and valuable physical and medical information about their child. (PRNewsFoto)[DM] TORRANCE, CA USA 05/13/1999    

    WHAT:  American Honda Motor Co., Inc. and more than 400 Honda dealers
nationwide will host the company's second annual Child Safety Awareness Day.
    (Photo: http://www.newscom.com/cgi-bin/prnh/19990512/LAW020 )
    (Photo: http://www.newscom.com/cgi-bin/prnh/19990512/LAW020-b )
    With more than 1 million children killed or injured each year in traffic,
household and recreational accidents, Honda's Child Safety Awareness Day
offers families valuable information and hands-on instruction to help reduce
this number.  Parents will be advised on issues relating to vehicle and
traffic safety, sports and recreational injuries, preventing child abduction,
monitoring their child's Internet usage and protecting them from common
household hazards.

    VISUALS:  *  Expert demonstrations on the proper installation of child
                 safety seats and the correct use of seatbelts.
              *  Children being photographed for their free Polaroid Project
                 KidCare "photo passports" that are designed to provide
                 parents and police with information vital to the recovery of
                 missing children.
              *  Children with local police officers and fire fighters.
              *  Preview of Honda's new "Safety First" instructional baseball
                 video featuring former major leaguers Steve Garvey and Steve
                 Lyons.
              *  More activities depending on dealer.

    WHERE:  At 400 Honda dealerships nationwide.  For nearest participating
dealer, call Honda's Child Safety Awareness Day hotline at 800-33HONDA, ext.
808 or check the Web site at http://www.childsafetyday.com

    WHEN:  Saturday, May 22, 1999
          10:00 a.m.  --  2:00 p.m.

    CONTACT:  Anne Bryan for American Honda Motor Co., Inc., 310-781-4261,
pager: (888) 781-9340